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Jane Tobitt, Creative Director
Jane works on designs for the new collections and looks after our Stockists and accounts. She traces her passion for design back to her grandpa’s beautiful advertising portfolio which inspired her to follow in his footsteps. She met David while studying design at Newcastle, and after a decade working for consultancies in London, she’s as fired-up and optimistic about design as ever. When she’s not in the studio, you’ll probably find Jane digging in the garden or rummaging at a flea market.
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David Wardle, Creative Director
David is an industrious designer and illustrator, and he’s worked for the most prestigious publishing houses. His book covers are always in demand, and his hands are always covered in ink. He says his granny started it, by keeping him supplied with endless rolls of wallpaper for doodling. Perhaps she had a pact with Jane’s grandpa. David is also a serious distance runner—the type who does ten miles before breakfast and supper—and he’s represented England.
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Our vision
Our vision was to create beautifully made homewares people would love and that is what we hope we’ve done. Merging maps and typography, graphic prints inspired by nature our designs are printed using traditional methods onto recycled or carefully sourced materials. Our love of design sees us trawling flea markets and, weather permitting, heading out of town, into the wild to seek inspiration from the environment.
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Small is beautiful
From those first few months where we’d walk down to the Post Office with poster tubes propped up on the buggy to dispatch our orders to today’s more streamlined service, we like to think we haven’t lost any of the personal touches or quality. If anything we’ve improved the process for our Customers and having Sarah and Nicole to help means we’re doubly productive.
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Sarah
Sarah is a dab hand at plate spinning. She carefully manages the retail orders and press releases between the school runs. She’s worked in the production department for Condé Nast for titles like GQ Magazine, Tatlerand World of Interiors so is very sympathetic to tight deadlines. If you have a press enquiry, an image request or just fancy a natter about your order, she'll be all ears.
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Stewart
When the packing is complete, the orders are grouped into international and inland deliveries. Stewart from Royal Mail comes by the studio at 1.30pm every day to collect our parcels, have a quick natter and take our deliveries on their safe onward journey to you.
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Design
Where do the ideas come from? Sometimes they’re in our head for years (on the back burner I guess) before they make it onto paper, other times we have an immediate urge to work up a design. Either way, we tend to spend a good few weeks designing and crafting each idea until it gets the thumbs up from all concerned. Then they’re artworked and ready to print.
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Tangible objects
How it looks, feels and smells – that is all part of the alchemy for us. We carefully select the materials based on their green credentials, their weight and surface texture. When that process is complete we test inks to find the perfect colour intensity and coverage. We want our products to feel considered and loved when they land on your doorstep.